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西法特西法特
Jul 31, 2022
In INTRODUCE YOURSELVES
Knowing why you’re creating content is a good start, but you also need to know where to publish it to reach customers and potential customers. Given the myriad of publishing options these days, this process can be overwhelming. Here are just a few places you could publish content: Blog/website YouTube Social networks Email Slideshare Guest posts (i.e., on other peoples’ websites) Podcasts Q&A sites (e.g., Quora) So which should you choose? Firstly, don’t get bogged down trying to create content for every channel imaginable. These are all viable options in one way or another, but you can’t do everything—especially when you’re just starting on your content journey. Secondly, don’t choose randomly. You should choose one or two channels that make the most sense for your business, and you should base these on your answers to two questions: Which channels solve your “whys”? How and where do your customers consume information online? Let’s start by answering the first question… Every good content strategy involves creating content for each stage of the journey—from brand awareness to customer retention—but not all marketing channels are suitable for solving all problems. For example, publishing an email newsletter is of no use for building brand awareness because those unaware of your brand don’t subscribe. Similarly, doing podcasts is hardly likely to help you retain customers and build brand loyalty. You either need to choose one channel that’s suitable for all stages or multiple complementary channels. Here’s a quick cheat sheet for the most popular owned channels to help: The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. How do you know which two channels to choose? This is where the second question comes in handy: How and where do your customers consume information online? Your market research should have uncovered the answer to this question but if you’re not sure, consider asking or surveying your customers directly. Alternatively, if you’re considering your blog/website or YouTube channel as one of your marketing mediums, use a keyword research tool like Ahrefs’ Keywords Explorer to see if people are searching for topics related to your business. For example, we see thousands of people searching for SEO-related topics every month on Google and YouTube: This tells us that publishing content on these channels makes sense for us. We also know that we can use social media and email marketing to nurture and retain customers, so we’ll create content for these channels too.
Where will you publish content? content media
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西法特西法特

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