Apr 07, 2022
In BOOKS FOR SALE
Abandoned shopping carts are like standing date night. The first impression was good and intrigued, but the last action - shopping/meeting - was abandoned at the last minute. It's disappointing, isn't it? Well, I can't really help you with scheduling appointments here, but what I can do is use email marketing to turn abandoned carts into successful purchases. A study by the Baymard Institute has revealed some interesting but very shocking facts. It shows that about 69% of shoppers have abandoned their shopping carts, but this has cost the online retailer an astounding $260 billion in lost revenue. Right now, you're losing a lot of potential customers. But hey, remember when I said I had this? I'm not joking! Once a potential customer has abandoned their cart, what you do next will be different. As the industry mailing list of an online retail store, you need to make sure that you do everything you can to pull these shoppers back into your store and fulfill that order. This gets us started with email marketing campaigns to send awesome abandoned cart reminder emails. Abandoned cart emails do work Salesforce data shows that up to 60% of shoppers have returned to complete their order after receiving an abandoned cart email. Email marketing allows you to meet where your customers go every day – their inboxes. So, let's look at it this way: people browse your products, like them, add them to their cart, then get distracted, forget about it or leave for some reason. what are you doing now? Just disappointed or take action? This is your chance to send them an abandoned cart email. It's an email that gently reminds your prospects of something they're interested in and almost bought. Even something as simple as "some products have been added to your cart". Fulfilling your order now' may be enough to draw the attention of your customers to the product they are considering and ultimately buying. In fact, some of the best abandoned cart emails are just that simple, to the point, and engaging. How to Write the Best Abandoned Cart Emails When writing a great abandoned cart email, don’t overlook the need for an equally great design.