Forum Posts

md bayezid hosin
Apr 12, 2022
In INTRODUCE YOURSELVES
versus in-depth interviews (IDI) when considering conducting primary brand research.In-depth interviews (IDI)What are the benefits?The ability to survey respondents. A talented interviewer will get more in-depth information than someone could volunteer for an online survey. This advantage is especially useful when dealing with a smaller sample size or segment whose opinion is critical in determining the direction your brand should take.Frank conversation. If a third party conducts interviews, interviewees will feel more comfortable expressing their true feelings and opinions about your business. Coupled with the flexibility of improvisation, a talented interviewer can make an IDI feel more like a employee email list conversation than a series of rigid questions.Open questions. Using IDI gives the interviewer the ability to capture the nuances and natural language used by respondents. Plus, the answers to open-ended questions can be surprising giving you new insight into your audience's perspective.The ability to ask more questions. Keeping the number of questions to a minimum is a constraint for online surveys. This is not as important a factor for IDIs. This flexibility in the total number of questions can provide an opportunity to get a better understanding of your audience's perspective.A higher response rate. Persistence in scheduling the interview and dealing one-on-one with potential respondents
0
0
1
md bayezid hosin
More actions