Apr 10, 2022
In BOOKS FOR SALE
"she economy", also known as the female economy. With the improvement of women's economic and social status, a unique economic fax number database phenomenon has been formed around women's financial management and consumption. The "she economy" has guided a series of new consumption trends, providing brands with unlimited opportunities, but also facing greater challenges in brand marketing. This article analyzes and discusses it and shares it with you. Needless to say, this is an era in which women dominate the consumer market. Six years ago, Jack Ma once said, "Women are the main force of consumption, and if you catch women, you will catch consumption." Today, six years later, women are not only half the sky in the fax number database consumer market, but also the controller of social discourse power. Since Shi Qingqi, a Chinese female economist, put forward the concept of "women's economy" in 2007, the female consumer market has been constantly being redefined. A paradoxical phenomenon is that consumers are becoming more and more sensitive to women's issues, but many brands are still unable to get out of the fax number database patriarchal mindset. For example, the cotton era released an advertisement for makeup remover wipes that wanted to insult women's appearance, and the vulgar copywriting of "picking up a basket" with a tea-colored look, and some time ago, when Li Dan brought goods for Ubras, he described underwear as "a device that women can easily lay down and win." . New women are a wave of people that brands try their best to capture, but women's marketing stories don't seem to be so easy to tell. 01 Her economic era, a new era of feminism The issue of women is the proposition of the entire era and society.