Are unique and they reaffirmed this statistic with brazil phone number list data from may 2019. This statistic doesn't really mean what you might think though; 2019 statistic says that every day 15% of queries only happen once. In the past, this stat applied to longer time windows, sometimes 90 days . So there are actually fewer unique searches now than in the past and it may have something to do with autocomplete, but that's a whole different topic. Ultimately, this is still an brazil phone number list important stat because even if you could add all possible keywords to your account, some keywords would be disabled for low search volume. And some advertisers would run into keyword limits for their accounts.
Whether we like it or not, therefore, everyone has brazil phone number list to rely to some degree on google's algorithms to serve ads for all relevant searches.But that doesn't mean advertisers should stop managing keywords and queries and just depend on google. Ppc professionals should consult search term reports to identify queries to add as negative or positive keywords. I covered this in my book, digital marketing in an ai world. Even when so much is automated, some ppc tasks remain important enough for human oversight - I describe this as the pp. Pro playing a role similar brazil phone number list to that of airline pilots.
Do I still have to manage keywords when google brazil phone number list seems to automate everything?Let me explain why query handling is still critical by providing the possible counter-argument. It could be said that negative keywords are not important when using smart bidding because the google system automatically deprioritizes queries that don't lead to conversions by setting lower bids and that would prevent bad terms search to trigger ads. Similarly, one could argue that Google's brazil phone number list system for close variants is so good at identifying relevant queries that it's no longer important to spend time developing.